CFunk Productions is the production arm of Christopher Malcolm Incorporated. We provide full turnkey production services for still photography, commercial motion productions, and integrated campaigns to take your project from concept to delivery.
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Estimates + Budgeting
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To create an integrated still and motion campaign for a women's activewear and fitness line.
Wrote script for commercial campaign centering around the value of hard work. Worked with casting agencies to find appropriate faces to bring the story to life. Searched for appropriate location which would best highlight product and performances while being the most efficient location for the budget. Created full campaign over the course of a day using three subjects in two locations.
2 Commercial Spots
6 Additional Cutdowns
Location Hero Still Photography Images For Campaign
On-Body Studio Images
Behind The Scenes Video
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Produce a dual campaign with a series of lifestyle and athleisure stills to launch new activewear line to the market as well as a series of images showing off new line of swimwear.
Worked with client to discover a visual approach to telling their brand's story. Scouted various locations that could be both universal and would relate to the Southern California vibe desired by client. Secured necessary location permitting and permissions. Worked with casting agency to recruit on-screen talent. Provided gear, crew, logistics, and catering for production. One day shoot followed by post production to create print and digital ready deliverables.
Gallery of lifestyle and fitness images to launch Atlantic Activewear and Swimwear into US market in both print and on social media.
Studio shoot with product on model to support ecommerce efforts for direct-to-consumer sales.
Behind The Scenes video for social media
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Produce a sixty second fitness commercial campaign for an activewear brand.
Created concept and wrote script for commercial campaign that would celebrate hard work which is one of the traditional values of the brand. Scouted locations and secured talent which best represented the story line and supported the performance.
Produced, directed, and shot the project on the Arri Alexa. Edited and color graded the project for delivery in 4K, 1080, and 720.
Created supplementary still images from framegrabs from the video for additional content. Created GIFs for promotion on social media.
Sixty Second Commercial
Stills From Motion
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